Business owners can capitalize on timely offers and solutions designed to drive their business forward. Running from April 22 through April 28, small businesses are invited to consult with a Verizon Business specialist. Engaging with businesses to offer reliable solutionsĪs expressed in the study, small businesses of all backgrounds desire to tap into expert advice to drive their businesses forward and Verizon Small Business Days provides this forum to leverage business experts. The full survey findings can be found here. 58% of non-Latino SBOs) and support to transition to new systems or ways of working (82% vs.

Types of support that Latino SBOs are interested in include resources to transition to digital-first operations (78% vs. With a clear focus on growth, Latino SBOs are looking to leverage external support to fuel this growth. This may be because 30% of Latino SBOs reported a cybersecurity incident in the past year as opposed to 21% of non-Latino SBOs. They also are more concerned about ensuring the security of company networks and computer systems (77% vs. 30% of non-Latino SBOs), as well as eCommerce investment (31% vs. Regarding digital innovation, Latino SBOs indexed higher across numerous dimensions, including naming technology as a top investment priority (41% vs. A desire for digital innovation and the ability to tap into experts to help navigate 60% in 2023) and avoiding cash flow disruptions (79% vs 69% in 2023).

Furthermore, year on year, these Latino businesses expressed greater concerns about maintaining adequate staffing levels (71% vs. 53% of non-Latino SBOs) as well as worries about their ability to pay bills/rent each month (64% of Latino SBOs vs. However, this optimism was clouded by critical business concerns ranging from their worries about tapping into their personal savings to finance the business (71% of Latino SBOs vs. This optimism was felt in the larger local community as 68% said they expect their local economies to improve over the next few months, compared to 48% of non-Latino SBOs who expressed similar sentiments. This optimism is likely related to the fact that 78% of Latino SBOs responded that their business was better off today compared to a year ago, while only 62% of non-Latino SBOs shared the same sentiment. In fact, 74% of Latino SBOs expected the financial security of their business to improve over the next few months, as opposed to 57% of non-Latino SBOs. The survey showed a stark difference in terms of economic outlook between Latino SBOs and the general SBO marketplace. We are excited to welcome these Latino small business owners and all small businesses in-store during our Small Business Days to provide them with the resources, tools, and counsel to support their growth trajectory.” A growing economic optimism compared to non-Latino SBOs “Their optimism in terms of both the outlook of their business and the role that technology plays in fueling their growth is inspiring. “Like many small businesses, Latino small businesses have continued to thrive by doubling down on technology and finding new ways of working, and the survey data backs this trend,” said Aparna Khurjekar, Chief Revenue Officer, Business Markets and SaaS, at Verizon Business. Conducted by Morning Consult, the survey found that Latino SBOs are optimistic despite economic concerns as compared to general market small business owners and are prioritizing technology investments while balancing cybersecurity concerns.

NEW YORK - To punctuate Small Business Days, which runs from April 22-28, Verizon Business revealed the results of its second annual Latino Small Business Survey, which solicited responses from 500 Latino small business owners (SBOs), as well as 500 non-Latino SBOs. Verizon Small Business Days (April 22-28) offers small business owners the opportunity to consult with specialists and access reliable solutions and special offers to drive their businesses forward. Latino small business owners prioritize technology investments, including eCommerce and network security, reflecting a clear focus on leveraging digital tools for growth. Verizon Business announced its second annual Latino Small Business Survey, revealing that:Ĭompared to non-Latino, Latino small business owners express higher levels of optimism regarding their business's financial security and the overall economic outlook.

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